Why your Signal-led GTM programs might fail (and how to solve it)

Most signal-based GTM programs fail not because signals are hard to get. They're easier to procure than ever in 2025. Platforms offer them at scale, and dozens of tools provide unique signal types.

The problem is execution. You're expected to combine multiple tools, hire specialized agencies, coordinate your GTM team, and somehow turn all that complexity into actual pipeline. Most companies get overwhelmed and give up.

We've identified the six reasons signal-led programs fall short after talking to 50+ companies. Cover these six bases, and you'll give yourself the best shot at finding a new growth channel that actually works and scales.

This drop shows you exactly how to avoid the mistakes that kill most programs before they start.