Outbound proved itself before the team committed to it.
Scalekit had a B2B enterprise auth product and no way to validate if outbound was a channel. They needed proof, not a multi-quarter bet.
TAM Outbound runs multi-intent against two precise ICPs (seed-stage and growth-stage B2B SaaS). Legacy Auth0 usage gets flagged as a switch signal; two high-intent accounts surfaced and converted to POCs.
Scalekit is an early-stage enterprise authentication platform. The team wanted validation that outbound was a channel worth investing in before committing to a sales hire.
They use TAM Outbound. The engine combines account-level signals (Factors) and person-level signals (rB2B), with an Auth0-usage qualifier acting as a strong switch indicator.
Two high-intent accounts surfaced. Both converted to POCs. The first sales hire walked into a working motion on day one.
What this enabled: validation that outbound was a real channel before the team made the headcount bet.
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