All customer stories
Rocketlane
Series B · 200+
customer story

A tighter ICP, a unified intent layer, seller hours back.

the arc
before

About 30% of accounts Rocketlane's sellers worked weren't workable. Buying intent signals lived across G2, LinkedIn, and Factors with no single place to act on them.

after

TAM Outbound cycles a 5,000-account ICP, unifies intent across every signal, and feeds enriched accounts into the CRM. Sellers stopped grinding through bad lists.

numbers
5,000
workable accounts
30% → <10%
unworkable rate
<3 mo
to roll out
service used
inside the engagement

Rocketlane is the customer-onboarding platform B2B SaaS teams use to ship implementation. Sellers needed a list they could trust and a single view of who was actually in market.

They use TAM Outbound. The engine cycles a 5K-account ICP against G2 + LinkedIn + Factors intent, surfaces the top accounts every week, and pushes enriched records into the CRM.

Unworkable accounts dropped from 30% to under 10%. Marketing and sales finally worked from the same definition of who's in market.

What this enabled: SDRs stopped doing list hygiene and worked accounts that had already been scored.

Everything that powers growth at top funded and scaling brands, now yours by default.

Rent the same growth tactics that scale the best B2B brands. What used to take CAPEX (team, budget, and 1-2 quarters) can go live for you in days. Output billed monthly. Scale services up or down anytime.

See how to start